Victorinox Swiss Army I.N.O.X. Launch

The highest quality standards for ultimate functionality

Kuala Lumpur, 14 October 2014 – Victorinox Swiss Army officially launched a new watch collection called I.N.O.X., to celebrate the 130^th anniversary of its parent company in style. Victorinox Swiss Army has pulled off a tour de force: a watch of sharp, versatile design that is so strong it defies the imagination.

The I.N.O.X. was launched by Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch and Ms. Kuang Ming Woon, General Manager of FJ Benjamin.

Speaking at the launch event, Ms. Kuang Ming Woon, General Manager of FJ Benjamin said that, “Victorinox Swiss Army Watch is very proud to introduce to Malaysians a trailblazing new innovation that pays tribute to the 130-year history and industrial expertise of the brand.”

The I.N.O.X. displayed at the Media Launch.

To mark the occasion, Victorinox Swiss Army has created I.N.O.X., a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise and Swiss design.

The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand.

Posing with the I.N.O.X. From left to right: Mr. Hooi Soon Wai, Chief Operating Officer & Chief Finance Officer of FJ Benjamin (M) Sdn. Bhd. and Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch.

Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch explained during his presentation that an exceptional celebration requires an exceptional watch.

“I.N.O.X. demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. The number, 130, was not chosen randomly. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance,” said Nunez.

Group photo with the guest of honour and the I.N.O.X. after it was officially launched. From left to right: Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch, Ms. Kuang Ming Woon, General Manager of F.J. Benjamin (M) Sdn. Bhd. and Mr. Hooi Soon Wai, Chief Operating Officer & Chief Finance Officer of FJ Benjamin (M) Sdn. Bhd.

In its quest to achieve ultimate strength, the brand’s testing team sacrificed no fewer than 421 I.N.O.X. prototypes over a period of six months. Driving the research was a single philosophical question: what does it take for a Swiss-Made watch to become a Victorinox Swiss Army watch?

Some of the I.N.O.X. tests were some so insanely extreme they merit special mention. For example, an I.N.O.X. is tested to be capable of resisting:

• 8 tons compression under a hydraulic press; I.N.O.X. can also resist of being driven over by a truck of 25 tons or a military tank weighing up to 64 tons
• Temperatures ranging from -57 ° to +71 ° Celsius. This corresponds to the standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking;
• Salt spray corrosion or chemical attacks of all kinds of fuels, oils, solvents, cleaning products, insecticides... including a sulfuric and nitric acid solution. Again, a standard not for watches but for the military, borrowed from the US Army;
• A fall of 10 meters onto a smooth concrete surface. This is the equivalent of a drop from a 3-floor building, with an impact speed of 50 km / hour;
• Exposure to a flame at a distance of 5mm for more than one minute, which corresponds to a temperature of +1,200 degrees Celsius;
• Glacial cold. The watch will function non-stop and without complaint, even when frozen in ice for 168 hours;
• Extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at which the airliners fly.

These crazy performances also prove useful in everyday life: I.N.O.X., for example, will emerge unscathed after two hours in a washing machine at 90° C and with full spin cycle.

Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch, delivering his presentation at the I.N.O.X.  Media Launch.

Given I.N.O.X.’s extraordinary robustness, one would expect it to look like a bunker. Its elegance, however, is apparent at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. Available in three colors (black dial and bracelet, khaki green dial and bracelet, navy blue dial and bracelet), it can be further personalized with a bumper. A totally new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch’s look to match your mood. Office, mountain, leisure and evening, nothing beats the I.N.O.X. for versatility: it can be worn anywhere, anytime.

Special note: the 130 watch tests were run without the bumper. No cheating: I.N.O.X. has nothing to hide and nothing to fear. Unique and different, it is the opening salvo of a new collection that will be developed next year.

Each purchase of the I.N.O.X. comes with a protective bumper and a Free Strap kit containing a Nato strap and a special tool to change the rubber strap.

I.N.O.X. will change your perception of quality and functionality. Its primary functions are telling the time and the date, yet its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus your perfect "companion for life."

Features
Swiss Made
                                   
Case                            Reinforced case in stainless steel (43mm)

                                   Scratch-resistant sapphire crystal with triple anti-                                            reflection treatment 
                                   Water resistant to 200 meters (20 ATM / 660 feet)
                                   Removable black silicone and nylon bumper
                                   Screwed-on stainless steel caseback

Dials                            Black dial, black rubber strap
and straps                    Khaki green dial, khaki green rubber strap
                                   Navy blue dial, navy blue rubber strap
                                   Stamped indexes + luminescent hour and minute
                                   hands
                                   Military time on the flange

                                   Date window at 4:30

Movement                   Swiss-made Ronda 715

Each purchase of the I.N.O.X. comes with a protective bumper and a Free Strap kit containing a Nato strap and a special tool to change the rubber strap. 

To locate an authorised dealer store of I.N.O.X., please visit http://www.victorinox.com/ch/content/store_finder